Now that you have a live website, and you re publishing posts, and you re building community and gathering subscribers, it s time to start optimizing what you ve got. And there is no better place to start your optimization than with search engine optimization. This episode begins a multi-part series on improving your SEO, and we start this week by discussing how to optimize your website’s performance.
[57] 3Q for Optimizing Your Website’s Performance
How Bestselling Author Douglas Coupland Writes
The iconic, international bestselling author of 14 novels, including the era-defining Generation X: Tales for an Accelerated Culture, Douglas Coupland, paid a visit to the show to rap with me about his latest collection, his strange ritual for starting a new book, and the timeless difficulties of getting published.
Crazy Creative Ideas for Content Repurposing
Are you in a creative rut? Well don’t worry, this episode is filled with great ideas to help you repurpose your content.
‘Good Karma’ Selling that Works: A Conversation with Tim Paige
Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet).
[58] 3Q for Local SEO Done Right
As we continue our series on SEO, we’re diving into local SEO this week. And we have a special guest to help out with this week’s lesson — and it’s a voice you know well: Sean Jackson. He provides insight on what NAP means, how to harness the power of reviews, and why images make such a big difference for local SEO.
The Best of ‘The Writer’s Brain’ Part One: Creativity
Welcome back to a special edition of The Writer Files called “The Best of the Writer s Brain,” a series neuroscientist Michael Grybko and I started in 2015 where I enlisted his help to give us a tour of the inner workings of the writer’s process.
Stop Being Afraid and Start Building Your Business
Everyone feels fear when faced with uncertainty — especially when starting a new business. But if you have the right mindset — and framework — you will find your own success.
3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares
Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines.
[59] 3Q for Optimizing Your Keyword Strategy
How do you attract more search visitors to your site? And more importantly, how do you make sure that the majority of those visitors are members of your target audience? Your keyword strategy will play a huge role in this, and this episode you will discover three areas of focus that will optimize your keyword strategy for success.
The Best of ‘The Writer’s Brain’ Part Two: Empathy
Welcome back to a special edition of The Writer Files called “The Best of the Writer s Brain,” a series neuroscientist Michael Grybko and I started in 2015 where I enlisted his help to give us a tour of the inner workings of the writer’s process.
Picking Up the Pieces when a Partnership Implodes, with Jordan Harbinger
It s no secret that I m a big fan of partnerships to effectively build businesses without investors. I ve done it successfully over a half-dozen times.
[60] 3Q for Optimizing Your Link Strategy for Better SEO
This week, as our series on SEO continues, we re talking about getting more links — which remain one of the most important and influential ranking factors that search engines look at. In general, what should you be doing to get more links? Here are three questions to ask yourself …
The Best of ‘The Writer’s Brain’ Part Three: Storytelling
Welcome back to a special edition of The Writer Files called “The Best of the Writer s Brain,” a series neuroscientist Michael Grybko and I started in 2015 where I enlisted his help to give us a tour of the inner workings of the writer’s process.
Entrepreneurial Habits, with James Clear
On his 30th birthday, Steve Jobs sent the following Hindu saying to his friends:
How to Use the GDPR to Make Your Business Stronger than Ever
Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but to business.
[61] 3Q for Assessing (and Improving) Your Positioning
The best way to navigate the crowded marketplace for online content is with a smart positioning strategy. What makes you stand out? Why will people pay attention to you and your content with so many other options out there? In this episode, we take a high-level look at how to reassess, and improve, the positioning of your content and offers.
The Best of ‘The Writer’s Brain’ Part Four: Writer’s Block
Welcome back to a special edition of The Writer Files called “The Best of the Writer’s Brain,” a series neuroscientist Michael Grybko and I started in 2015 where I enlisted his help to give us a tour of the inner workings of the writer’s process.
5 Rules of Thumb to Relieve SEO-Induced Stress
Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts.
[62] 3Q for Planning Your Next Online Course
Once you have your website up and running, and you re consistently publishing good content and connecting with your audience, it s time to ponder whether creating an online course would be a smart next move. There are many different ways — both big and small — to incorporate an online course into your content and product mix. In this episode, we run down a few of them and then explore three questions that will help you plan your online course in a smart way from the beginning so you avoid major missteps later on.
The Best of ‘The Writer’s Brain’ Part Five: Fake News
Welcome back to a special edition of The Writer Files called “The Best of the Writer s Brain,” a series neuroscientist Michael Grybko and I started in 2015 where I enlisted his help to give us a tour of the inner workings of the writer’s process.