Everyone discovers the power of content marketing in their own way. And ultimately, those who do it well take their own unique path from there.
High Impact Content Marketing, with Peter Abraham
The Quiet Power of Conversational Copy
A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that’s a false choice.
[63] 3Q for Executing Your Next Online Course
Once you’ve made the big decisions about who your course is serving and what transformation your course will deliver (our topic last week), it’s time to get down to the nitty gritty of determining how you will actually execute your lessons.
In this episode, we discuss three important questions you need to ask yourself to be sure that you are moving forward in the direction that serves your big picture goals for your course.
‘The Writer’s Brain’ on Impostor Syndrome: Part One
Welcome back to a special edition of The Writer Files called “The Writer’s Brain,” a guest series with neuroscientist Michael Grybko, and in this episode we dig into a phenomenon known as “impostor syndrome,” an experience many writers struggle with.
Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills
A look into why it’s so hard to move forward with creative work
‘The Writer’s Brain’ on Impostor Syndrome: Part Two
In Part Two of this special edition of the show we call “The Writer’s Brain,” a guest series with neuroscientist Michael Grybko, we dig into a phenomenon known as “impostor syndrome,” an experience many writers struggle with.
The Million-Dollar One-Person Business, with Elaine Pofeldt
Listeners to Unemployable are no strangers to the idea that one person, armed with the internet, affordable technology, and a network of fellow unemployable people can do big things. So you won t be surprised to hear that the number of one-person businesses earning a million dollars or more a year continues to rise.
3 Skills to Master to Become a Marketing Badass this Year
Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either.
21 Productivity Hacks from 21 Prolific Writers: Part One
In this special edition of the show we traditionally call “writer porn” I’ve invited back award-winning international journalist, author, and serial pundit, Adam Skolnick, to discuss a piece I wrote for Copyblogger.com last year titled, “21 Productivity Hacks from 21 Prolific Writers.”
Big Changes at ConvertKit: A Discussion with Founder Nathan Barry
ConvertKit founder Nathan Barry dropped by to talk about their platform, their evolution, and why they’ve taken a leap into a brand-new name and identity.
21 Productivity Hacks from 21 Prolific Writers: Part Two
In Part Two of this special edition of the show we traditionally call “writer porn” I’ve invited back award-winning international journalist, author, and serial pundit, Adam Skolnick, to discuss a piece I wrote for Copyblogger.com last year titled, “21 Productivity Hacks from 21 Prolific Writers.”
Lessons Learned from the Sale of StudioPress
Late last month, I announced that StudioPress, our WordPress design and hosting division, was acquired by WP Engine. It was my first “liquidity event” ever, despite having started a string of companies over the last 20 years.
With this episode, I’ll take you behind the scenes a bit to discuss some of the things I experienced and lessons I learned during the negotiation, due diligence, and legal process. To make that work, Unemployable’s operations chief Claire Emerson will take on the interviewer chores to ask the questions that may be on your mind as well.
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The Show Notes
Fix These 3 Points of Failure to Get Better Results for Your Content
A quick three-step check to make any piece of content more interesting and more effective.
What’s Your Writing Productivity Type? (with Bec Evans of Prolifiko): Part One
Welcome to another special edition of the show we traditionally call “writer porn,” and this week the writer, educator, and co-founder of Prolifiko, Bec Evans, stopped by to chat with me about writer personality types, productivity secrets, and understanding your writing psychology.
The Entrepreneurial Good Life, with Jonathan Fields
Over the last 12 years or so since I started Copyblogger, I ve had an amazing journey. Along the way, I ve also been fortunate to watch the journeys of those who started about the same time, as well as those that broke out in the following years.
One of those people is my friend Jonathan Fields, author and the founder of The Good Life Project. In many ways, we ve been on parallel paths even before we first met back in 2008 — he also practiced law, and like me, found it to be awful. And then we both turned to the digital world, built audiences, and developed products and services for the people who came on the journey with us.
Now in 2018, we re both concurrently taking a moment to pause, reflect, and envision the next leg of our journeys. In other words, where do you go next once you realize that bigger is not necessarily better, and instead decide to aim for truly better.
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The Show Notes
The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)
How can we find the confidence to publish regularly — when we’re not completely confident in our writing ability yet?
What’s Your Writing Productivity Type? (with Bec Evans of Prolifiko): Part Two
In Part Two of another special edition of the show we traditionally call “writer porn,” writer, educator, and co-founder of Prolifiko, Bec Evans, returned to conclude our chat about writer personality types, productivity secrets, and understanding your writing psychology.
A 10-Step ‘Checklist’ for Your Content Marketing Site
Have a new content site, or an existing site that needs more focus? Here’s a “checklist” of 10 things to keep in mind.
The Hollywood Model for Building Winning Teams, with Shane Snow
Over the last 20 years, the way we work and collaborate has changed dramatically. The promises of a free agent nation from the early days of the internet have become a reality for freelancers and solo entrepreneurs around the planet.
7 Ways to Boost Your Creativity
There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts.